Nord Piano 5 [RELEASED]

[BjoernFromEarth]

Yes I guess this is what Martin meant... a sort of "response" to that.

Yes, but with regard to this particular feature, it is Nord that is playing catch up, not Yamaha

[Spider]

Yeah, interesting that they are bringing the two-panel architecture also to the Piano (and so, arguably, to the future Electros? They have always shared almost all features with the Piano and Stages). At first, when I saw the octave shift buttons so close to the keys I cringed, it looked like a sure recipe for disaster (switching octaves accidentally while playing). But then I saw it is a "shift" function, and the buttons primarily control the two panels ...which could be a different recipe for a different disaster .

This puts the new pianos (and Electros, if they will share the two-panel structure) much much closer to the Stage. Hard to justify paying so much more for a Stage, when now even the "lesser" keyboards have so many features...maybe an indication that the Stage 4 will finally give us more panels, at least for the synth section?

To me the biggest reason for surprise isn't so much the marketing strategy... but the fact that yet ANOTHER piano is coming...

We have to accept that stage pianos are BY FAR the most lucrative segment of the market. Clavia is probably selling at least 20 pianos for every Lead/Wave that goes out of the warehouse...and probably 200 pianos for every drum or organ (when the C2D was even produced).
They are in the rather uncomfortable position of being a small-but-not-too-small company. If they were a boutique 2-3 person operation, they could probably do whatever they wanted without worrying too much about sales numbers...as long as they sold something. But they are a 40-person operation in a high-cost country like Sweden, competing with the Big Guys in the most ferocious segment of the market. I think that most of the competing companies are either much larger or much smaller, and/or producing everything in China.
It's a testament to Nord's philosophy and quality that they're still in the business at all, but it's no surprise that at some point in their growth they had to decide to shift their core business from synths to a more mainstream, high-grossing segment (even trying to enter the home market with the wood stand and monitors, which I find some rather awkward products for their history).

[Nord33]

wow, this reminds me of an Apple mistake when one of apple's employees gave new iPhone to his daughter and she took a photo of it and posted online... he lost his job...

I mean, this is probably not the case here because this guy isn't working for Clavia, but just reminded me

Piano 5 looks nice, but honestly I was expecting C2D successor at first place or NS3Ex.

[dhbp-nord]

..and the link is gone now. Oops.

D.

[Spider]

It's become a fairly normal marketing strategy ... an online shop with a product page that appears "by mistake" and is then hurriedly taken down, or The Famous Guy who in an interview nonchalantly mentions the new product (only to retract later)

..and the link is gone now. Oops.

[Nord33]

..and the link is gone now. Oops.

D.

hmmm ... maybe it really is what I said... probably Clavia wasn't happy about putting new not announced Nord to the web...

[Hlaalu]

But then I saw it is a "shift" function, and the buttons primarily control the two panels ...which could be a different recipe for a different disaster .

This puts the new pianos (and Electros, if they will share the two-panel structure) much much closer to the Stage. Hard to justify paying so much more for a Stage, when now even the "lesser" keyboards have so many features...

Well but let's wait and see how much it will cost...

[FZiegler]

Where did you take this information from, Martin, that there would be 2 piano engines? I couldn't identify any button text on the small unboxing video from Michael Bereal. Just could see the product name and the "virtual hammer action 73" underneath.

And the keybed was from E to E, corresponding to a Rhodes 73.

[Spider]

Where did you take this information from, Martin, that there would be 2 piano engines? I couldn't identify any button text on the small unboxing video from Michael Bereal. Just could see the product name and the "virtual hammer action 73" underneath.

And the keybed was from E to E, corresponding to a Rhodes 73.

In the video you can see "Layer A" and "Layer B" on each the Piano section and the Synth/Sample section.
Also, for the effects, the 4 corresponding layers, for "Piano" and "Synth" can be selected (we'll have to wait and see if only 1 layer can be selected or multiple selections can be made)

[FZiegler]

I will have to learn how to download an instagram video - I wasn't able to stop it in a moment that showed the buttons clearly. Not on my PC.