I disagree entirely. To stay with your bakery example: If the bakery is working at full load, increasing sales is only possible by going industrial, which entirely destroys the whole point of the company.LewTheKeysGuy wrote:analogika wrote:Let’s note that Clavia has very little interest in reaching a larger market; they’re a small, familial company, and their order books are full for years to come. They’re already at capacity and have no intention of changing that, from what I hear.
Please forgive my comment, but stating that is like saying "We at this fine bakery do not need your custom, although we make remarkably stunning bread with the Royal Warrant, we do not need your custom. Please don't bother." when that kind of act goes around, that company loses business and as such dies.
Nord is not a small market as you claim, I think you'll find that it's an increasing market because of guys like us who perform and produce with them, it encourages new people to invest because of not only the visual appeal but also the artist and sounds produced. therefore dealers worldwide are carrying and selling.
The bakery doesn't say "We do not NEED your custom; please don't bother" — they say, "We see the demand, but we're unable to accommodate everybody at the standards we set ourselves."
Or a more musical example: A band I play with kept selling out a certain club every year. So they moved up to a larger club. More people came, but those who were there BEGGED the band to move back to the previous location, as that had much more charm and was just a far more pleasant experience. So they did, rather selling out the shows early than trying to accommodate everybody.
I never said Nord is a small MARKET. They're a small COMPANY. And they intend to stay that way (at least, they did when I last spoke with somebody from Clavia).
If the niche for their products is growing and they undersupply, they remain in high demand until somebody else swoops in and does it better or "well enough" at a lower price. That might happen, but the answer is probably not to destroy the company by stretching even thinner.



