This offering makes a certain sense to me. Nord is completing the experience for a subset of players -- home use. Airpods for your Nord.
How many players want a primary instrument for home use and maybe potential gigging? A lot. How many of those look beyond the Nord simply because it doesn't have built-in amplification? A fair number, I'd surmise. OK, check this out.
If I played primarily at home, couldn't swing a decent acoustic instrument, had disposable income, liked the unique visual style -- this combination would definitely be on my list.
Or, look at it differently. Maybe you gig a lot, but want to use it at home/studio without a lot of fuss. Appealing from that angle as well. Decent WAF (wife approval factor).
I'm not in the market for something like this, but -- were circumstances different -- I do get the appeal. If they got reasonably loud, I could even see them as stage monitors.
Now *that* would be an interesting visual on stage.
P.S. Dave Ferris -- the NP4 has a distinctly different feel (for me) than the NP3. Seems bit weightier, a bit more responsive. Then again, it could be the placebo effect. Who knows? Either way, a big improvement over my previous NP2. The NP3 action didn't quite do it for me, the NP4 action pushed me over the line.
For you, maybe worth finding a way to sit down at one for a while. Let us know what you think? BTW, thanks for hooking me up with the RCF TT08-as way back when. They get a lot of use

I think I have gear issues ....