New! Nord Electro 7!

[Gambold]

I'm still wondering how they are re-engineering the panel and circuit boards to take the pitch stick and mod wheel without increasing the price.

RE: the Astoria as A11 - it could be moot. The Electro 7 won't be released for another 6 months, and a lot can happen in between. We might see a new Grand sample. We might see price increases, or decreases. We might even see a completely NEW Nord. Who knows.

[Wolfgang T]

I'm still wondering how they are re-engineering the panel and circuit boards to take the pitch stick and mod wheel without increasing the price.

The higher sales figures and the resulting increase in revenue, driven by the inclusion of pitch and mod wheels in the Nord Electro 7, will offset the increased production costs.

[Tracii]

The efforts may not have been that much, or it was already planned for a later revision including price stability

[Rusty Mike]

The Nord Electro 7 - 61 with pitch and mod wheels would be possible !

If the panel is shifted slightly to the right and a new layout is created, there would still be room for pitch and mod wheels on the NE 7 in the 61-key version.

It might not be that easy. The boards underneath the faceplate could span the entire width. They will not create a new circuit board design just for the 61 key as it would be too cost prohibitive.

[Gambold]

>The higher sales figures and the resulting increase in revenue, driven by the inclusion of pitch and mod wheels <

Hmm. I'm not sure the math works there. Let's assume Nord gets a 30% bump in projected sales and the refit cost about 5% more in production time and materials. These seem like reasonable estimates?

1) You offer something for sale for $100. You sell ten of them for $1000. Corporate net profit averages around 15%, so you make $150.

2) Then you add a $5 part but don't change the price. You now sell 13 of them (a 30% increase in sales), for $1300. Your 15% profit is $195, but you have to subtract $65 for the thirteen $5 parts you put in. So you make $130. You've lost money.

[Gambold]

2) Then you add a $5 part but don't change the price. You now sell 13 of them (a 30% increase in sales), for $1300. Your 15% profit is $195, but you have to subtract $65 for the thirteen $5 parts you put in. So you make $130. You've lost money.

That's correct, assuming that's how it happened/in that order.

Now imagine that they have a profit target and that this can be achieved with the communicated price of the original version but at the costs for the modified version. If you first introduce the "unmodified" version and then launch the modified device in the short term and tell the world that you are maintaining the original price, you are not changing the originally planned margin, but you have gained a very positive image – a clever marketing move!

I'm not saying that's what they did, I just didn't want to ignore this option.

[Wolfgang T]

>The higher sales figures and the resulting increase in revenue, driven by the inclusion of pitch and mod wheels <

Hmm. I'm not sure the math works there. Let's assume Nord gets a 30% bump in projected sales and the refit cost about 5% more in production time and materials. These seem like reasonable estimates?

1) You offer something for sale for $100. You sell ten of them for $1000. Corporate net profit averages around 15%, so you make $150.

2) Then you add a $5 part but don't change the price. You now sell 13 of them (a 30% increase in sales), for $1300. Your 15% profit is $195, but you have to subtract $65 for the thirteen $5 parts you put in. So you make $130. You've lost money.

I rather meant that Clavia Nord would not incur a loss due to the higher overall sales figures.

In the following fictional example, it becomes apparent that despite an increase in production costs of €20 per unit, the total revenue is offset by an increase in sales volume of approximately 15%.

Profit per unit Quantitiy Total profit
€ 150,00 100.000,00 € 15.000.000,00
€ 130,00 115.400,00 € 15.002.000,00

[Wolfgang T]

>The higher sales figures and the resulting increase in revenue, driven by the inclusion of pitch and mod wheels <

Hmm. I'm not sure the math works there. Let's assume Nord gets a 30% bump in projected sales and the refit cost about 5% more in production time and materials. These seem like reasonable estimates?

1) You offer something for sale for $100. You sell ten of them for $1000. Corporate net profit averages around 15%, so you make $150.

2) Then you add a $5 part but don't change the price. You now sell 13 of them (a 30% increase in sales), for $1300. Your 15% profit is $195, but you have to subtract $65 for the thirteen $5 parts you put in. So you make $130. You've lost money.

I rather meant that Clavia Nord would not incur a loss due to the higher overall sales figures.

In the following fictional example, it becomes apparent that despite an increase in production costs of €20 per unit, the total revenue is offset by an increase in sales volume of approximately 15%.

Profit/unit Sales figure Total profit
€ 150,00 100.000,00 € 15.000.000,00
€ 130,00 115.400,00 € 15.002.000,00

[Gambold]

>If you first introduce the "unmodified" version and then launch the modified device in the short term and tell the world that you are maintaining the original price, you are not changing the originally planned margin, but you have gained a very positive image – a clever marketing move!<

I think we've all thought about this - seems sneaky, even for Nord. But who knows what's going on in Stockholm these days.

Interesting that the big USA online stores like Sweetwater and Musician's Friend haven't noted the change. They are still running the original photos and original specs, and taking pre-orders on them. People are theoretically buying Electro 7s without even knowing they are going to get these new features.

https://www.sweetwater.com/store/detail ... tage-piano

https://www.musiciansfriend.com/keyboar ... 07&index=2

[Schorsch]

Interesting that the big USA online stores like Sweetwater and Musician's Friend haven't noted the change. They are still running the original photos and original specs, and taking pre-orders on them. People are theoretically buying Electro 7s without even knowing they are going to get these new features.

One of the two largest retailers (I think it’s the largest one in fact) in Germany is still showing the original photos, the second one is using the new ones - I think it’s just about speed and flexibility of the retailer to make changes in short time