analogika wrote:SteveNordP3 wrote:I could imagine Nord doing a rack mount box with 10 XL pianos - all of which would sound much better than the Kurzweil no doubt. And I would imagine that would be easier to sell (at higher volumes/margins) than another keyboard. But what do I know?
But what good is being able to sell more if you are unable to MAKE them?
The company is thirty or so people — one big family. Last I talked to them, their order books were full a year-and-a-half in advance.
That’s exactly where they want to be.
Then they should stay where they are
They could also easily contract that out under their brand. That Kurzweil MicroPiano was probably $500 if I remember correctly. Tell me there aren’t 100,000 musicians around the globe who wouldn’t gladly shell out $500 for such a Unit. That’s $50,000,000 in revenues. If it costs more than $10,000,000 to design and manufacture I’d be shocked.
But honestly. What do I know?