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Re: Market for a mid-range ROM-based Nord?
I have one China.... On my drums kit.... !!!
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Quai34 - Posts: 1874
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Re: Market for a mid-range ROM-based Nord?
It almost seems the O.P. is suggesting a Nord Piano with 2GB ROM instead of 2GB RAM. If using readonly memory would significantly reduce the cost, maybe there would be a market for it. But 2GB will not fit all the AP sounds. While any one of us could come up with a list of sounds which makes sense to us, how would any group come to consensus on what those sounds would be?
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harmonizer - Posts: 506
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Re: Market for a mid-range ROM-based Nord?
harmonizer wrote:It almost seems the O.P. is suggesting a Nord Piano with 2GB ROM instead of 2GB RAM. If using readonly memory would significantly reduce the cost, maybe there would be a market for it. But 2GB will not fit all the AP sounds. While any one of us could come up with a list of sounds which makes sense to us, how would any group come to consensus on what those sounds would be?
I had (well, still have but don’t use) a Kurzweil MicroPiano - it was a MIDI half rack space unit with 32 voices including 20ish variations of piano/piano sting/pad patches and organs and stuff. I don’t know how they selected them but they did. They all have that classic nasaly Kurzweil sounds that makes them IMMEDIATELY identifiable. Not in a good way either
I could imagine Nord doing a rack mount box with 10 XL pianos - all of which would sound much better than the Kurzweil no doubt. And I would imagine that would be easier to sell (at higher volumes/margins) than another keyboard. But what do I know?
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Re: Market for a mid-range ROM-based Nord?
SteveNordP3 wrote:I could imagine Nord doing a rack mount box with 10 XL pianos - all of which would sound much better than the Kurzweil no doubt. And I would imagine that would be easier to sell (at higher volumes/margins) than another keyboard. But what do I know?
But what good is being able to sell more if you are unable to MAKE them?
The company is thirty or so people — one big family. Last I talked to them, their order books were full a year-and-a-half in advance.
That’s exactly where they want to be.
The Nord giveth; the Nord taketh away…
"The Angels of Libra are in the European vanguard of the [retro soul] movement“ (Bill Buckley, Soul and Jazz and Funk)
The Drawbars — off jazz organ trio
"The Angels of Libra are in the European vanguard of the [retro soul] movement“ (Bill Buckley, Soul and Jazz and Funk)
The Drawbars — off jazz organ trio
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analogika - Posts: 3289
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Re: Market for a mid-range ROM-based Nord?
analogika wrote:SteveNordP3 wrote:I could imagine Nord doing a rack mount box with 10 XL pianos - all of which would sound much better than the Kurzweil no doubt. And I would imagine that would be easier to sell (at higher volumes/margins) than another keyboard. But what do I know?
But what good is being able to sell more if you are unable to MAKE them?
The company is thirty or so people — one big family. Last I talked to them, their order books were full a year-and-a-half in advance.
That’s exactly where they want to be.
Then they should stay where they are
They could also easily contract that out under their brand. That Kurzweil MicroPiano was probably $500 if I remember correctly. Tell me there aren’t 100,000 musicians around the globe who wouldn’t gladly shell out $500 for such a Unit. That’s $50,000,000 in revenues. If it costs more than $10,000,000 to design and manufacture I’d be shocked.
But honestly. What do I know?
Last edited by SteveNordP3 on 31 Dec 2019, 22:06, edited 1 time in total.
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Re: Market for a mid-range ROM-based Nord?
SteveNordP3 wrote:But honestly. What do I know?
Good call. This forum has 25k members, dating back to the highly anticipated release of the Nord Wheel. I'd like to see your back of an envelope workings on 100k.
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CountFosco - Posts: 682
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Re: Market for a mid-range ROM-based Nord?
CountFosco wrote:SteveNordP3 wrote:But honestly. What do I know?
Good call. This forum has 25k members, dating back to the highly anticipated release of the Nord Wheel. I'd like to see your back of an envelope workings on 100k.
Like I said - what do I know?
First - members of this forum aren’t likely the target market - but...
Back of the napkin - let’s say 1% of the world’s population can play piano at moderate or better levels of expertise. That’s 70,000,000 piano players. Let’s say half can’t afford a $30-200K grand piano or would have an aversion to maintaining an acoustic piano. And let’s say of those 35,000,000 players, 10% (3,500,000) own some form of digital keyboard/controller (and don’t forget schools, recording studios or other businesses like bars, hotels, nightclubs, houses of worship, etc.) and further assume just 10% of them (350,000) are in the market for the holy grail of grand piano sounds but unwilling to drop $3-4K on new hardware to do that. Addressing a third of that market with a $500 magical box of Nord’s best doesn’t seem impossible to me.
Of course - that entire thought process is loaded with assumptions....you gotta start somewhere
In a way - I really don’t care. I’m thrilled with the sounds in my P3 - bummed about the Fatar keybed, and drooling over the Grand - but drooling is about as far as I’ll go for now as the $3K for the P3 was already a stretch - $4K for the Grand (absent getting my full $3K back in a sale of the P3 - back of the envelope there says my odds are better to win the lottery) is out of the question right now.
If I had a controller I loved but wanted truly useable pianos - $500 for the party pack of Nord’s best would be a simple decision!
Last edited by SteveNordP3 on 01 Jan 2020, 01:30, edited 1 time in total.
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Re: Market for a mid-range ROM-based Nord?
The Market always wants more for less.
Nord (much like Apple) have done a great job positioning themselves as an aspirational brand. Part of that magic is balancing manufacturing capacity with profitability, with a splash of what-the-market-will-bear.
As someone else already stated, midrange is a crowded market already. I cannot see ANY fiscal advantage to Nord joining a race to the midrange, whether directly or by proxy (licensing).
With all due respect, they didn't get where they are today by catering to those who can't quite afford their stuff.
Nord (much like Apple) have done a great job positioning themselves as an aspirational brand. Part of that magic is balancing manufacturing capacity with profitability, with a splash of what-the-market-will-bear.
As someone else already stated, midrange is a crowded market already. I cannot see ANY fiscal advantage to Nord joining a race to the midrange, whether directly or by proxy (licensing).
With all due respect, they didn't get where they are today by catering to those who can't quite afford their stuff.
Last edited by PScooter63 on 01 Jan 2020, 10:13, edited 3 times in total.
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PScooter63 - Posts: 394
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Re: Market for a mid-range ROM-based Nord?
Fully agree with PScooter, it’s not a good idea for a high-class, high-price vendor to move into lower level segments as it jeopardizes the image and value which is associated with the brand.
What I could think of is something like a Nord Lead, Nord Stage or Nord Piano in a desktop/rack format
What I could think of is something like a Nord Lead, Nord Stage or Nord Piano in a desktop/rack format
Last edited by Schorsch on 01 Jan 2020, 12:13, edited 1 time in total.
Regards Schorsch
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Want to convert programs between NS2 and NS3?
Check this awesome website to visually view NS2/3 programs and re-create them on the other instrument!
Gear: NS3C, NS3 88, KeyLargo, Vent II ..
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Re: Market for a mid-range ROM-based Nord?
+1 on PScooter's statement, the parallel with Apple is a good one as well as in sports cars many would like to have a cheaper Ferrari or Porsche or Bugatti or... but they haven't done it in decades and likely will never do it... guess why? Luckily there are "mid-range" alternatives, in keyboards and sports cars as well
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