Why the current "Crazyness" about modular?

[Quai34]

Hi All,
I know, maybe a "stupid" question, but I have the feeling that in the media, online, music specialized magazine, it's all about that...I have never been a big tweaker, more a player, but it's seems strange for me, any inputs?

[analogika]

I think it's mostly because there is this whole cottage industry that has developed around the Eurorack standard (pioneered, IIRC, by Doepfer), and facilitated by the direct-sales infrastructure of the internet. There are hundreds of tiny boutique fx pedal manufacturers, as well.

[stiiiiiiive]

Well, some of us are tweakers, just as you pointed out.
Some of us will enjoy stick a clothes peg under a key just to have their synth droning and having both handes avaialble for turning knobs on it, or on effects. Texture rhyme swith pleasure.
Some like the liberty of setting up the whole architecture for achieving the sound. Doing things from scratch. Questioning any single detail.
Some like going out of the usual paths, architectures etc. They feel like trying new things soundwise.
Some like the liberty of designing a system that allows all that.

[Gustavo]

I think it has to do a lot with the goal trend of personalization.

With eurorack you get your very own personalized electronic instrument, it can be a mono synth, a standalone groove studio, an FX processor... It can be almost anything you want/need provided you have enough money and rackspace.

That level of customization is very attractive to many. And to people who do this as a hobby it is a cool thing to slowly build up your own setup.

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